Monday 3 November 2014

Honey Trap: Production, Distribution, Marketing & Exhibition







Production

They discovered the actors through local agencies and street casting. 




Exhibition

The date of release - October 17th 2014 (BFI London film festival) released in feb 2015 officially in cinemas

Restricted release (2 screenings at BFI London Film Festival): Ritzy cinema in Brixton on 17th & Vue West end cinema on18th October
 
Ritzy Cinema, Brixton


Vue Cinema, West End, Leicester Square


Ritzy cinema is independent, picture house cinema located in Brixton - Relates to the setting of the film.

West end cinema appeals to the target audience (Urban adults from 25+ & Urban young people from 15 - 25) as there are many tourists and people from a range of different age groups. In addition, it broadens the audience and spreads awareness about the film.


Technologies incorporated: HD

    Director (Rebecca Johnson) was nominated for the Best British newcomer award at BFI London Film Festival
    Official trailer on YouTube: received 7,235 views

    Sunday 2 November 2014

    Honeytrap

    Honeytrap

    Director - Rebbeca Johnson

    Producer - Sarah Sulick

    Editor - John Dwelly

    Cinematography - Annemarie Lean-Vercoe

    Budget - under £1 million

    Release Date - 17th October 2014

    Genre - Drama

    Stars/Cast:

    Formats available - Digital

    Honeytrap


    Honey Trap
       

    Producer: Sarah Sulick                               Director: Rebecca Johnson

    Who stars in it (main starts):

    Jessica Sula (Layla)          Lucien Laviscount (Troy)    Ntonga Mwanza (Shaun)

    The budget for Honey Trap

    This film was on a very tight budget which was funded by the UK film council with Rebecca and her team who had to uses all the possible resources they could to get the film produced. This involved relying on the support of local businesses and cafes during some of the scenes. However 'Honey Trap' was partially funded by the crowd through a site called Indiegogo. Rebecca quotes that ''People went out of their way to help us, and for that I'm very grateful''. 
    The funds that was raised from the crowd was $40,106 however their goal was $75,000 and they managed to achieve 53% of their goal which wasn't a too bad start off. Honey trap was also funded £20,000 by the South London trust Walcot Foundation.

    Abit About The Film

    Layla (Jessica Sula) is 15 and has been living in Trinidad. Returned to her estranged mother in London, she is faced with settling into a new home and a new city with a fresh set of rules and codes. Unsupported by her mother and spitefully rejected by her female peers, she is drawn to the brooding Troy, who marks her as his "Trini princess." When that fails, she takes solace in the friendship of Shaun, another admirer, but her desperate need for acceptance leads to a tragic betrayal of his kindness.

    Where and when it was Released

    The first release was in the UK on October 17th 2014 at the London Festival. The film production companies for this is Bright Pictures, Creativity Capital and Finite Films. The film location for this small independent film was in London, Brixton in the UK. 
    The first public screening was in brixton which took place at the Ritzy Cinema which was a part of the BFI Film Festival. These tickets were all sold out within 2 hours.

    What format was it available in

    Honey trap is a digital film

    Who are the target audience

    The target audience for this film would be teenagers aged from 13-19 who live in London specifically aimed at teenagers involved in gangs or females who are vulnerable to a gang member and feel peer pressured.