Monday 3 November 2014

Honey Trap: Production, Distribution, Marketing & Exhibition







Production

They discovered the actors through local agencies and street casting. 




Exhibition

The date of release - October 17th 2014 (BFI London film festival) released in feb 2015 officially in cinemas

Restricted release (2 screenings at BFI London Film Festival): Ritzy cinema in Brixton on 17th & Vue West end cinema on18th October
 
Ritzy Cinema, Brixton


Vue Cinema, West End, Leicester Square


Ritzy cinema is independent, picture house cinema located in Brixton - Relates to the setting of the film.

West end cinema appeals to the target audience (Urban adults from 25+ & Urban young people from 15 - 25) as there are many tourists and people from a range of different age groups. In addition, it broadens the audience and spreads awareness about the film.


Technologies incorporated: HD

    Director (Rebecca Johnson) was nominated for the Best British newcomer award at BFI London Film Festival
    Official trailer on YouTube: received 7,235 views

    Sunday 2 November 2014

    Honeytrap

    Honeytrap

    Director - Rebbeca Johnson

    Producer - Sarah Sulick

    Editor - John Dwelly

    Cinematography - Annemarie Lean-Vercoe

    Budget - under £1 million

    Release Date - 17th October 2014

    Genre - Drama

    Stars/Cast:

    Formats available - Digital

    Honeytrap


    Honey Trap
       

    Producer: Sarah Sulick                               Director: Rebecca Johnson

    Who stars in it (main starts):

    Jessica Sula (Layla)          Lucien Laviscount (Troy)    Ntonga Mwanza (Shaun)

    The budget for Honey Trap

    This film was on a very tight budget which was funded by the UK film council with Rebecca and her team who had to uses all the possible resources they could to get the film produced. This involved relying on the support of local businesses and cafes during some of the scenes. However 'Honey Trap' was partially funded by the crowd through a site called Indiegogo. Rebecca quotes that ''People went out of their way to help us, and for that I'm very grateful''. 
    The funds that was raised from the crowd was $40,106 however their goal was $75,000 and they managed to achieve 53% of their goal which wasn't a too bad start off. Honey trap was also funded £20,000 by the South London trust Walcot Foundation.

    Abit About The Film

    Layla (Jessica Sula) is 15 and has been living in Trinidad. Returned to her estranged mother in London, she is faced with settling into a new home and a new city with a fresh set of rules and codes. Unsupported by her mother and spitefully rejected by her female peers, she is drawn to the brooding Troy, who marks her as his "Trini princess." When that fails, she takes solace in the friendship of Shaun, another admirer, but her desperate need for acceptance leads to a tragic betrayal of his kindness.

    Where and when it was Released

    The first release was in the UK on October 17th 2014 at the London Festival. The film production companies for this is Bright Pictures, Creativity Capital and Finite Films. The film location for this small independent film was in London, Brixton in the UK. 
    The first public screening was in brixton which took place at the Ritzy Cinema which was a part of the BFI Film Festival. These tickets were all sold out within 2 hours.

    What format was it available in

    Honey trap is a digital film

    Who are the target audience

    The target audience for this film would be teenagers aged from 13-19 who live in London specifically aimed at teenagers involved in gangs or females who are vulnerable to a gang member and feel peer pressured. 

    Monday 20 October 2014

    Honeytrap: Case Study


    A brixton-set drama about a 15-year-old girl, Layla (Jessica Sula) whose desperate need for acceptance leads her to take part in a tragic act of violence. She was living in Trinidad before returning home to her estranged mother in Brixton where she is faced with settling into a new home and a new city. Unsupported by her mother and rejected by her female peers, she is drawn to Troy, who marks her as his 'Trini-Princess.' When that seems to fail, she takes comfort in a friendship with Shaun, another admirer, where desperate needs lead to a tragic betrayal of kindness. Director Rebecca Johnson was actually inspired by a real life case and explores gang culture from a girl's perspective.

    Genre: Urban Drama 
    Director: Rebecca Johnson (and writer) 
    Rebecca has been making short films with young people in Brixton for the last 10 years with the company Fierce Productions. She uses drama workshops to generate material and and to achieve incredible performances by young actors. In 2010, Rebecca was awarded development funding from the UK Film Council (not British Film Institute) to write the script for Honeytrap. 

    Rebecca Johnson said: "The urban genre has not been explored from the female perspective before and it's time this side of the story was told. Jessica is a rare talent who will bring Layla to searing life. I'm very excited to have found her."

    Producers: Sarah Sullick and Amy Ricker
    Editor: John Dwelly 

    Running time: 93 minutes (1 hour and 33 minutes) 
    UK Distribution: Anchor Bay 



    Released in the UK on 17th october 2014 at the London Film Festival 

    Production companies are Bright Pictures and Creativity Capital (in association with) and Finite Films. Honeytrap will be a co-production between Bright Pictures and Fierce Productions, drawing on both companies' networks and expertise. The film location for this small independent film is Brixton, London, England, UK. 

    Fierce Productions have been awarded £20,000 towards Honeytrap's Training and Mentoring Programme from South London trust the Walcot Foundation. 

    Main stars: Jessica Sula, Lucien Laviscount, Ntonga Mwanza, Naomi Ryan 

    Jessica Sula, Lucien Laviscount, Ntonga Mwanza and Naomi Ryan


    The first public screening for Honeytrap took place at the Ritzy Cinema in Brixton as part of the BFI Film Festival and tickets sold out within 2 hours! 

    Guardians of the Galaxy











    Sunday 19 October 2014

    Guardians of the Galaxy Research

    Guardians of the Galaxy
    General Information:
    Language - English
    Running Time - 122 minutes
    Age Rating - 12A
    Genre - Action/Adventure/Sci-Fi
    Budget - $170 million
    Box Office - $732.6 million
    Release Date - August 1st 2014
    Formats Available - DVD, Blu-Ray
    Producer - Kevin Feige

    Director - James Gunn

    Other key people

    Screenplay - James Gunn & Nicole Perlman
    Music - Tyler Bated
    Cinematography - Ben Davies
    Editors - Craig Wood, Fred Raskin, Hughes Winborne

    Stars

    Dave Bautista - Drax
    Vin Diesel - Groot
    Bradley Cooper - Rocket
    Chris Pratt - Peter Quill
    Zoe Saldana - Gamora

    The rest of the cast:
    Lee Pace
    Michael Rooker
    Karen Gillan
    Djimon Hounson
    John C. Reilly
    Glenn Close
    Benicio del Toro

    Marketing

    Disney's D23 Expo at Comic-Con, August 2013, San Diego, California

    Film Trailer debuted on Jimmy Kimmel live in February 2014